7 Types of Stories for Your Brand
Click image to read original article from AdWeek.
Content driven by a good story can make all the difference in how others perceive a new or unfamiliar “brand.” It draws people in and opens the door to receiving future content (and possibly offers) favorably. So what story is your brand telling? If you haven’t actually sat down to think it out, maybe it’s worth the time and effort.
While some of the video examples in this article appear to have been removed, it’s still worth the read. Let me know which story your brand is in the comments below.
- Overcoming the monster
- Rebirth
- Quest
- Journey and Return
- Rags to Riches
- Tragedy
- Comedy
Dan is a real estate advisor serving the New Hampshire Seacoast and Southern Maine. He is driven by a passion for connecting more meaningfully with others and contributing toward their lasting success. Before entering real estate, he worked across a range of industries including publishing, consumer products, technology, manufacturing, investment banking and private equity.
