Posts related to various topics on this blog.

3 New Lenses – Options for iPhone Photo/Video

There are some new options for iphone lens attachments that are NOT olloclip.

There are some new options for iphone lens attachments that are NOT olloclip.

If you fancy yourself a seasoned iPhone photographer and you’re like me, you’re creative options with the standard iPhone lens are limiting. It’s just so much more rewarding to capture an immersive image with a wide-angle or extreme detail with a macro lens. And if you’re still anything like me you’ve had a love/hate relationship with Olloclip and long sought for an alternative – any alternative. I mean that thing is near impossible to clean and why did they design it that way anyway? So here are a few new options that might tickle your fancy… They come at a price, but if you’re serious about capturing the right photo or video while you’re out and about, they’ll come in handy. Three options with little video intro’s and links to the product pages below.

iPro

iPro is a cool all-in-one lens system for iphone that integrates a case with tripod mounts and 3 lenses that store conveniently enough in a handle attachment.

Learn more »

Manfrotto Klyp+

The Klyp+ is impressive in that it comes with a handy LED light to help brighten images in dark surroundings.

Learn more »

Moment

Moment looks promising for those of you fanatic over iPhone photography and video. The lenses look incredibly well made and the company boldly claims to be the highest quality option for enhancing your iPhone photos. It is also fairly expensive, and as of publishing it is still in pre-order. But this is the direction I’m leaning personally.

Learn more »

Business videos created from your presentations

Business videos – or more generally video content can come in many shapes and sizes… From shortform Vine or Instagram videos, to snappy promotional or indepth training videos. But not everyone is comfortable with camera and editing equipment, so what options are available for those looking to create effective business videos without the skill or cost of a professional videographer?

Knovio iPad App

Knovio: Business video made easy

Let’s assume you have a knock-em-out slide deck and a wonderfully charismatic presence on stage, and that the information you have to share is, well… let’s just say there are people out there searching for it. That’s where this new app for iPad comes in. Knovio allows you to create truly compelling business videos using your powerpoint presentation and the video camera on your iPad. The interface is simple enough for even the most tech-inept to navigate, and opens new opportunities for integrating video content into your marketing/communication strategy.

For a more extensive review of the app, check out this article by Greg Jarboe via REELSEO.

Link» New iPad App Radically Simplifies Business Video Creation

Does traffic data corrupt content quality?

Man Rubbing eyes

This man sees no evil…

It an interesting practice, but it also makes total sense. If you’re a publisher concerned about the authenticity of the articles being produced by your journalists and contributors, handing over this kind of traffic data would naturally seem to encourage content authors to spend more time worrying about what might drive the most traffic, and less time thinking about the depth of the story. So, yeah… Click here to read the HubSpot article

Swinging in the park

I brought Oslo for a stroll down to the park. True to form, I’m ready for capturing little moments with my iPhone…. It wasn’t until I’d reviewed the footage later and uploaded it that I realized just how many moments I’ve captured (and will continue to) along this little boy’s journey into the world. I imagine the kind of man he’ll become some day many years from now. I hope he continues to be entertaining.

https://www.youtube.com/watch?v=UMFSzzXdd-0

Vine launches official profiles, finally.

vine

 

Vine — you know, the 6 second video sharing app — has finally launched official online profiles for those without a mobile device to consume your diversionary and somewhat non-sensical content. I’m still looking for a few enhancements, such an RSS feed and I’d love to see advanced search options with date range and perhaps a grid view, but hey… they may get around to it. Remember, Vine is only 1 year old. Let’s hope it still has some tricks to offer.

And while you’re checking it out, be sure to follow me on Vine

ReelSEO’s lessons from 2013’s Top Video Ads

ReelSEO is my go-to resource for all things related video marketing and SEO. True to form, they compiled an amazing look at one of my favorite topics, video content advertising. Click through to the article to check out some examples of what worked, and others that didn’t quite show the ROI the client may have expected.

Read the full article here »

Or check out the recap with Tim Schmoyer and Andy Smith

Portsmouth needs a design guide for Historic District

barn
Do you live in Portsmouth? Do you have a few choice words about the Historic District Commission? So do I.

**Don’t have cable? Watch online
***Real Player needed

Did you also know that there are no clear guidelines to help historic district homeowners as they plan improvements to their homes? The most recent is as old as I am… dated 1977. Tonight at Portsmouth City Hall, at 7pm, the city council will hold a public hearing to address the allocation of funds to create an updated design guide to help explain to homeowners what the Historic District Commission is looking for when you want to update windows, change the style of your front door, or (in my case) change the material used on the roof.

It can be expensive to appear in front of the commission. It cost me nearly $170 to hear that I could not put a metal roof on my 180 year old barn. Would a design guide have helped? I’m not sure either way, but what about the woman who wanted to replace old, single-pane windows with more energy efficient windows. She was also denied because she did not have the answers to the commission’s questions. She didn’t have a guide, which would have explained the difference between a casement and a replacement window, what material should be and how the trim should look.

A design guide is nothing more than instructions for maintaining a look & feel that reflects a brand’s image. In this case, the brand is historic Portsmouth, NH. It is an expensive proposition to learn your lesson at the hearing. And that’s just what Portsmouth homeowners are up against when they spend their time dreaming up improvements to their homes; improvements that will make their space more useful, more energy efficient, more livable.

During the recent election, one city councilor who will be seated this evening told me, “The design guide is not ready for prime-time.” As though work has been done to create such a guide and all was required now was approval to accept. That’s not where we stand.

Portsmouth’s historic district property owners deserve to have the same resources available to communities across the country – a current and updated design guide that clearly explains each and every point that will fall under the scrutiny of the city’s Historic District Commission. A resource that is readily available AHEAD of submitting their application and paying the exceptional fees associated with the process.

Should the Portsmouth City Council vote down this initiative, it should be so noted, in order for city residents and property owners to direct their complaints and frustrations appropriately, on those councillors who have continually delayed action.

*****
Dan Freund is a tax-paying, Portsmouth resident.
In the Fall of 2013, he applied to replace an asphalt roof with a metal roof, and was denied. Color, shape, even the durability of modern coatings were given as cause for denial. The fee to apply was $50. The unexpected fees for postage, notification, and an ad in the local newspaper amounted to $114.67, and notice of additional charge above the application fee was not readily given ahead of receiving the bill. It cost nearly $165 to be DENIED. While unclear whether or not a design guide would have resulted in a more favorable outcome, it certainly would have helped in the planning stages.

2013 #AhaSummit – Video Cameo

My friends Allen and Lani have been putting on the annual Aha Summit for business owners and professionals to learn about the ever changing landscape of social media and the road to conversion. And for several of those years they’ve invited my participation in one way or another. This year, they’ve asked me to join one of their panels to talk about content and my particular experience with best practices, do’s and don’ts. But in addition, they asked me to submit a video cameo to play at some point during the day, in between speakers. So I opted to capture and edit the above video entirely on my iPhone… mostly to prove the point that content does not have to be overly complicated in order to be effective. Thanks again to Lani and Allen for including me yet again. And be sure to follow #AhaSummit on Twitter for all the tweets from the day.

User-generated content embraced by Sears ecommerce

A great example of a large brand embracing user-generated content to support its ecommerce operation has been posted to MediaPost. In this article, Drew Neisser recounts a conversation he had with Sears‘ John Courtney about the 33,000 user-generated reviews Sears has posted on its ecommerce site. Still think the content your fans and consumers are generating isn’t up to par with your brand’s image? Have a read through this article and reconsider.

A few Vine ideas for NHFF’s social video contest

Howdy friends and neighbors, have you signed up for the 2013 NH Film Festival‘s Social Video Contest? Winners get 2 VIP passes to this year’s festival. Well, I thought you might find some inspiration from the following examples. So take this opportunity to embrace the spirit of filmmaking in 6 or 15 seconds. Go ahead and thrill us.

Give your submission a touch of TMZ

[vine]https://vine.co/v/hA7HIF6YJOv[/vine]


Show us your BeatBox

[vine]https://vine.co/v/hAtblHOr0mi[/vine]
[vine]https://vine.co/v/hKniYapneI2[/vine]


Conjure up some magic

[vine]https://vine.co/v/hAtbPmdAqwg[/vine]


Share your journey to NHFF, near and far

[vine]https://vine.co/v/hAtrebV5ex6[/vine]


Give us your best monlogue [vine]https://vine.co/v/hK19JbTitID[/vine]


Develop a character (or 2)

[vine]https://vine.co/v/hADnDa5lUhQ[/vine]
[vine]https://vine.co/v/hmLmv03E7Bh[/vine]


Scare us

[vine]https://vine.co/v/hAnQ5mHzDUq[/vine]


Give us a reason to ask, “WTF?”
[vine]https://vine.co/v/hKvp3DgKUFm[/vine]


Get the office in on your submission

[vine]https://vine.co/v/hqAbiV3FKJe[/vine]


Flash a whole bunch of neat images on the screen.

[vine]https://vine.co/v/hqjgEU1gleb[/vine]


Be overly excited about something trivial.

[vine]https://vine.co/v/hq39wxIna3w[/vine]


Tell a story as a series over several submissions.

[vine]https://vine.co/v/bYTVhXBAx7t[/vine]
[vine]https://vine.co/v/bYtZl13v3v6[/vine]
[vine]https://vine.co/v/bYEdnariWpn[/vine]

Want to register for the contest? Get started here »