Best promotional YouTube campaign. And the winner is…
PBS has launched a rather compelling campaign promoting the quality of their programming by launching a direct attack on the Reality Television industry. TV Gone Wrong seeks to reach television viewers fed up with the low value associated with the mindless drama associated with some far off swamp or mid-Atlantic coastal state, and donate $13 to 13. Check out the campaign below and be sure to click the overlaid annotation at the end. For those of you unfamiliar, annotations is a feature offered by YouTube to add interactivity to videos (not currently available on mobile).
http://www.youtube.com/watch?v=7o3_q_ZWyGw
http://www.youtube.com/watch?v=OQRG8YaXDK8
http://www.youtube.com/watch?v=0722x_o84Qs